Complementary and alternative medicine therapies in the General Elections campaign of 2015
Cano-Orón, Lorena & Moreno Castro, Carolina. (2017). Las terapias no convencionales en la campaña de las elecciones generales de 2015. Revista de Comunicación y Salud. 7. 29-47. 10.35669/revistadecomunicacionysalud.2017.7(1).29-47.
This research aims to evaluate and study the treatment of non-conventional therapies, complementary, alternative or integrative through the electoral programs of the general elections of 2015 of five political parties: Ciudadanos, PP, PSOE and Unidad Popular. Also, the tweets published by their chief candidates during the election campaign are analyzed. To address the research, we have used two methods of data collection and evaluation. To study the electoral programs, we used a file dump content analysis. To analyze tweets, we have used the T-LAB 9.1 software corpus linguistic analysis. The main results of the research show that very few references to such therapies are made. Unidad Popular and Ciudadanos propose that are not part of the service portfolio of the SNS, while the PSOE proposes to regulate for those wishing to use them.
Electoral program, health, CAM therapies, general elections 2015, Twitter