Correlation between searches on complementary therapies on Google and their use by the Spanish public

Correlation between searches on complementary therapies on Google and their use by the Spanish public

Reference

Cano-Orón, L. (2016). Correlación entre las búsquedas sobre terapias complementarias en Google y su uso por parte de la población española. Panace@, Vol. XVII, nº 44, 124-132.

Abstract

This investigation studies the relationship between searches on complementary therapies on Google by members of the public through: a) the presence of this information in the digital media and b) the use of these therapies by the Spanish community. The data provided by Google Trends and Google Adwords are evaluated to validate these tools as predictors of the pattern of behavior in the use of complementary therapies. The results do not evidence a relationship between search of the Internet on complementary therapies, their use by members of the public, and the informational treatment of these topics by the media.

Key words

Alternative therapies, complementary therapies, Google Adwords, Google Trends, health information, natural therapies, nontraditional therapies, search trends.