The current project “Study and classification of the natural, complementary and alternative therapies through the media and the social networks. Transference ideas and values applied to the social imaginary” (Estudio y clasificación de las terapias naturales, complementarias y alternativas a través de los medios de comunicación y de las redes sociales. Ideas y valores de transferencia al imaginario social) [ESTENAS] has as the main goal to analyse what images the media and the social networks build about the natural, complementary and alternative therapies, and what values are spread to society about these unconventional therapies.