Divulgación

21
Feb

Impact in digital media of the ScienceFlows article on users Google searches about complementary therapies

A total of six digital media wrote about the article by the ScienceFlows researcher Lorena Cano, published in the Panace@ magazine. This work has allowed dismissing a relationship between the interest shown by the population that turn to Google in search of information about complementary therapies, their presence in digital media, and the use of these therapies by the Spanish population.

For its part, the Europapress agency highlights that “the research conducted by Lorena Cano, also, allows us to understand how behavioural patterns work when looking for information and to know to what extent media influence the population to arouse curiosity or directly influence the perception of citizenship in the use of these therapies”.

This work, together with that of the researchers Lorena Cano, Isabel Mendoza and Carolina Moreno “Sociodemographic profile of homeopathy user in Spain”, of which we spoke in the previous post, are derived from the research project ESTENAS: ‘Study and classification of natural, complementary and alternative therapies through media and social networks. Transference ideas and values applied to the social imaginary’ (CSO2014-57778-R), financed by the Ministry of Economy and Competitiveness and by FEDER funds of the European Union.

More information (in Spanish):

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